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Purpose-built beats retrofitted.
A generic CRM can be configured to sort of work for real estate. See exactly where that falls short.
briqs vs Zoho CRMGeneric CRM, retrofitted for propertybriqs vs Sell.DoReal estate CRM, no 360° layerbriqs vs LeadSquaredMarketing automation, not a sales OS
| Capability | briqs | Generic CRM |
|---|---|---|
| Towers, floors & units out of the box | Native | Custom modules |
| 360° tours wired into the pipeline | Native | Not supported |
| RERA documents from live CRM data | Native | Manual templates |
| Channel partner workspace + payouts | Native | Not supported |
| Explainable AI on day one | Native | Months of setup |
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