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Why real estate teams leave Zoho for briqs.
Zoho is a fine CRM for selling software. It doesn't understand towers, floors, units, RERA, or channel partners — briqs does, natively.
The switch, in practice
Same pipeline, plus the toursOne record from click to bookingbriqs
Data migrated, team trainedTypical switch takes days, not monthsFast
Both running in parallelUntil you're confidentZero risk
Side by side
Purpose-built beats retrofitted.
| Capability | briqs | Zoho CRM |
|---|---|---|
| Towers, floors & units out of the box | Native | Custom modules to build |
| 360° tours wired into the pipeline | Native | Not supported |
| RERA documents from live CRM data | Native | Manual templates |
| Channel partner workspace + payouts | Native | Not supported |
| Explainable AI on day one | Native | Needs months of data |
Built for real estate
Zoho tracks “Accounts” and “Deals”. briqs tracks towers, floors, and units out of the box.
RERA compliance built-in
Try generating a RERA demand letter in Zoho. In briqs it's native to your milestones.
The Experience Center
Zoho has no concept of immersive tours. briqs pairs the pipeline with 360° walkthroughs.
"Partners used to WhatsApp us their pipeline every Friday, half-updated. Now they run their own workspace and we just watch the deals close. Commission disputes basically stopped."
Priya SharmaCEO · Vantage Realty
See it against what you use today.
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