Briq
Feature — Grow & AI

Explainable, not a black box.

Every lead scored 0–100 with the exact factors behind it, plus a next-best-action grounded in real behaviour — no months of training data needed.

0–100explainable score
Day 1no training period
Draftready to send
Lead score — Priya Nair Live
78
Hot — trending upFactors shown, not hidden
Tour engagement4m in master bedroom, shortlisted+24
Budget verifiedPre-approved home loan+12
Next best actionCall before 1 PM · draft readyNow
How it works

Signals in, decisions out.

1Signals it already has

Stage, source, budget, tour engagement, call outcomes — day-one data.

2A score with reasons

Every 0–100 score lists the exact factors that moved it.

3An action, not a number

Who to contact, on which channel, with a ready-to-send draft.

Explainable lead scoring

“Why is this lead hot?” has an actual answer — the factors are shown, not hidden.

Next-best-action per lead

Call, WhatsApp, or wait — with a reason and a draft, grounded in the lead's journey.

Plain-English briefing

Admins get wins, risks, and ranked actions — not a leaderboard with no context.

"We centralised four developers' catalogs into one place. My agents stopped asking me who has a 2BHK under 80 lakh — the AI just tells them, per lead."

Sunita VermaFounder · brokerage firm

See it against your own pipeline.

Fifteen minutes, your data, no slides.

Book a free demo